FASHION & COMMERCIAL PHOTOGRAPHER | CREATIVE DIRECTOR

Moments, Curated

INTO ART

The Shah Projects was founded by fashion and beauty photographer Shah Ali, whose work is rooted in compelling visual storytelling, refined aesthetics, and a distinct editorial perspective.

Working across fashion, beauty, and luxury, Shah photographs editorial features, advertising campaigns, seasonal lookbooks, designer collections, and runway and backstage coverage during Fashion Week.

His work has been featured in publications including British GQ, Tatler, GENZO Magazine, Style Cruze, VOUS Magazine, and more.

Through The Shah Projects, Shah continues to create striking imagery that captures the intersection of fashion, culture, beauty, and contemporary visual storytelling.

A man with glasses and a beard leaning against a brick wall and a large poster or newspaper backdrop. The man wears a black t-shirt, tactical-style pants, and boots, with a lanyard around his neck. The photo is in black and white.
A woman on a runway wearing a large black hat and a silver metallic striped outfit with wide-leg pants, posing for the audience at a fashion show.
A woman with short hair and sunglasses decorated with flowers on a runway in a fashion show, wearing a distressed denim jacket with patches and chains, and wide-legged jeans.
Fashion models walk down the runway during a fashion show, with a large blue screen in the background displaying the name "Malan Breton" and "Bret." The audience watches and takes photos.
A model walking on a runway during a fashion show, wearing a black sequined top with a high collar and a long, metallic, pleated skirt. The background displays the designer's name, Malan Breton, and large initials M.
A person posed against a yellow background, wearing a red suit with matching red shirt, with short dark hair styled back, eye makeup, and black nail polish, holding their neck with one hand while the other hand is in their pocket.

editorial

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SERVICES

Man walking down runway at fashion show, wearing dark coat with fur collar, in front of large window with cityscape background, audience seated on side.

FASHION

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Black and white photo of a woman and a man seen through a glass display case, with the woman looking directly at the camera and the man facing sideways. There is a quote on the left side of the photo that reads, "He knows the look she has when the 'time' is right."

PRODUCTS

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A group of women, some wearing sunglasses and hats, are gathered near a body of water with a large ferry boat in the background. One woman is taking a photo with her smartphone.

CONTENT/EVENTS

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A black-and-white photo of a busy city street with tall buildings on both sides, cars parked along the street, and a few pedestrians crossing the street in the foreground. A bird is flying overhead, and signs for various businesses are visible on the lower part of the buildings.

LANDSCAPE

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BOOK SHAH

Available for editorial commissions, advertising campaigns, lookbooks, designer collections, fashion week coverage, and select creative collaborations, Shah Ali brings a refined visual perspective and intentional approach to every project. To discuss availability, rates, or a custom production, submit a booking inquiry and share the vision for your next project.

“

Every frame has a story.

-shah ali

locations

CAPE COD, MA

NEW YORK

A person with short, styled hair and dramatic red eye makeup, dressed in a red suit, poses against a yellow background.
Models walking on the runway during a fashion show, with an audience seated in front of the stage. The background features a large screen with the words "MALAN BRETON" and a large letter "M".
A model walking down a runway at a fashion show, wearing a red textured outfit with black glossy thigh-high boots, with an audience watching and large screens displaying a logo with the letter M and the name Malan Breton.
Woman standing on a runway during a fashion show, wearing a distressed denim jacket with chains, patches, and text, along with matching wide-leg denim pants, in a venue with audience and other models in the background.
A woman in high heels spinning, with a flowing gray skirt, topless, in front of a white paneled wall.
A diverse group of people standing in line, looking at their phones or talking, in front of a sign that says 'NYC YORK 02 FASHION 20'.